Mobile Strategy

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Mobile Strategy

Why does mobile strategy matter? Mobile isn't about building a site or an app to check a box. There is no one size fits all. A strategy must be the driving force behind your mobile presence or you will disappoint your customers and cap your revenue potential.

Why mobile first? Mobile is likely your consumer's first screen. With the exception of few businesses, a majority of your consumers are engaging with your brand, product or service from a mobile device. Yet not all companies have adopted a mobile-first mentality. We can help you understand what mobile means for your organization by uncovering marketing and technology opportunities to expand and engage your audience.

Does mobile just mean my site? Mobile isn't just your branded site or your mobile app. Mobile is all of the mobile touchpoints a consumer could engage with your brand from including the top mobile access points - email apps, social media apps, and mobile search. Optimizing your presence across all channels and integrating channels for a seamless user experience is key to mobile strategy.

Mobile Education

WHAT IS BEST PRACTICE IN MOBILE?

No one was born a mobile expert - at least no one in the workforce today! Let us guide you on mobile best practice across industries. We are not just marketing and technology experts, we also pride ourselves on being teachers.

WHAT ARE TODAY's TRENDS IN MOBILE?

Mobile trends are changing everyday. You don't need to keep a pulse on it. Let us do that for you. Invite us in to keep you up to speed on mobile trends that could impact your business.

HOW DO I MEASURE MOBILE PERFORMANCE?

Measuring mobile isn't like measuring web. It also brings up a host of attribution challenges for every business. These challenges are more normal than you think. We can help educate your team on measurement so you can better define mobile success.

Mobile Marketing

In the average digital marketing budget, dollars are increasingly shifting toward mobile. The same tricks and tools you use for digital marketing may not hold in the mobile marketing world. You likely need new tools and new tricks. That's where we come in. As marketers, we need to re-educate ourselves on what customer acquisition and retention mean in the mobile space and how these efforts vary across mobile channels. Mobile may stand alone, but it cannot be considered in a vacuum. We help you understand the interplay of online and offline marketing efforts as they relate to mobile marketing.